AVANT COLLECTIVE

Being an intern at Avant Collective really helped me step into the world of PR and learn what this industry was all about. Even though it was a remote position I learned a lot about reaching out to journalists, getting excited for press hits, and using my journalism skills to write product pitches. Most of the clients I worked with where in the beauty, fashion and lifestyle sector and I would always get excited when they had new press hits. It made me feel like I was doing my job correctly and they were getting the recognition they deserved.  My favorite thing about this internship was learning how to write short form writing and how to condense all the important information in a few sentences. It was challenging at first, but I got the hang of in no time. Below are a few pitches I did for my clients and press hits.